Apr 18, 2025  
Graduate Record 2014-2015 
    
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Graduate Record 2014-2015 [ARCHIVED RECORD]

GBUS 8447 - Innovation and Product Development

This course will expose students to the managerial challenges that arise throughout the product and service innovation process, including needs identification, concept development via iterative design, and market launch. Using product development as a platform from which to launch a broader discussion on innovation, the course will investigate the key ingredients to successful innovations in any setting.



Credits: 1.5