Nov 27, 2024  
Graduate Record 2013-2014 
    
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Graduate Record 2013-2014 [ARCHIVED RECORD]

GCOM 7150 - Consumer Behavior and Pricing Strategies

Consumer Behavior and Pricing Strategy integrates our understanding of consumers from research in marketing, psychology, and behavioral economics. We will take the perspective of a marketing manager and employ this knowledge to develop, execute, and implement effective marketing strategies.
Prerequisite: M.S. in Commerce students only



Credits: 3