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Graduate Record 2013-2014 [ARCHIVED RECORD]
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GBUS 8130 - Developing New Products and Services
This action-oriented course takes students through the key steps involved in developing a new product or service. The learning process will be highly experiential as students work in groups to develop a viable new product or service via a hands-on team project. Each team of students will identify market (user) needs, develop alternative product or service concepts to meet those needs, flesh out the concepts through a process of iterative design.
Credits: 1.5
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