STS 4110 - The Business of New Product Development

Provides overview of business considerations required to commercialize new products. Included is an understanding of the business structure, processes, vocabulary, product lifecycle, organizational capabilities and financial/analytical tools, as well as the challenge of leadership in meeting diverse expectations of internal and external stakeholders. Taught with lectures, case studies and experiential projects. Prerequisites: Business Minor & Fourth year standing or instructor permission.

Credits: 3