Jul 18, 2025  
Undergraduate Record 2013-2014 
    
Catalog Navigation
  Catalog Home
  University of Virginia
  Board of Visitors and University Administration
  Admission
  Academic Calendar
  Dining, Housing, & Tuition and Fees
  Financial Aid
  University Regulations
  Programs and Degrees Offered
  College of Arts & Sciences
  School of Architecture
  McIntire School of Commerce
  Curry School of Education
  School of Engineering and Applied Science
  Frank Batten School of Leadership and Public Policy
  School of Nursing
  School of Continuing and Professional Studies
  ROTC
  Programs
  Course Descriptions
  Additional Academic Opportunities
  Student Services
  Reading Course Listings
  Archived Records
HELP
Undergraduate Record 2013-2014 [ARCHIVED RECORD]

NCBM 218 - Getting Social: How Social Media is Revolutionizing PR

Examines how the strategic combination of social media and traditional public relations tactics can be used to promote an organization’s image, share its messages and build its brand. Explores the latest technology, best practices and social media’s role in the marketing mix through a case study approach.



Credits: 0