NCBM 171 - The Annual Fund: Building the Solid Base for Fundraising

Examines the annual fund as the foundation of fundraising. Discusses how to prepare for the annual fund campaign, and explores techniques for ensuring that the annual fund remains a priority. Reviews creative approaches for turning annual fund donors into major givers, and the use of volunteers and the role of the board. Explores benchmarks for planning and evaluating the annual giving year.

Credits: 0