Jul 15, 2024  
Undergraduate Record 2013-2014 
    
Undergraduate Record 2013-2014 [ARCHIVED RECORD]

NCBM 167 - Public Relations in Travel & Tourism


Examines how the fundamentals of public relations are applied to the specialized travel and tourism (T&T) media. Reviews messages, audiences, crises, strategies and special events. Emphasizes hotel, restaurant, transportation and tourist attraction sectors; and interaction with travel agents, meeting planners and tour operators.



Credits: 0