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Feb 10, 2025
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Undergraduate Record 2013-2014 [ARCHIVED RECORD]
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NCBM 167 - Public Relations in Travel & Tourism Examines how the fundamentals of public relations are applied to the specialized travel and tourism (T&T) media. Reviews messages, audiences, crises, strategies and special events. Emphasizes hotel, restaurant, transportation and tourist attraction sectors; and interaction with travel agents, meeting planners and tour operators.
Credits: 0
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