Jul 23, 2024  
Undergraduate Record 2013-2014 
Undergraduate Record 2013-2014 [ARCHIVED RECORD]

NCBM 117 - Integrating Public Relations and Marketing on the Net

Explores how to leverage mixed media strategically and implement the right marketing tools to attract and interact with customers and prospects. Reviews how to develop integrated marketing communications campaigns by maximizing the use of public relations, direct mail, advertising, web marketing and promotion.

Credits: 0