Jul 15, 2024  
Undergraduate Record 2013-2014 
    
Undergraduate Record 2013-2014 [ARCHIVED RECORD]

NCBM 107 - Introduction to Public Relations


Addresses the history of public relations (PR) and examines how PR is practiced today. Reviews key elements of the PR process and introduces ethical/legal issues. Introduces a four-step process to create an effective PR planning model that includes goals, objectives, strategies and tactics. Provides guidelines for working with the media, doing effective interviews and responding to inquiries.



Credits: 0