Jun 25, 2024  
Undergraduate Record 2013-2014 
Undergraduate Record 2013-2014 [ARCHIVED RECORD]

ISBU 3451 - Fundamentals of Marketing

Introduction to marketing principles and activities in both profit and non-profit enterprises, from the conception of goods and services to their consumption. Participants study consumer behavior as well as ethical, environmental, and international issues in marketing. Prerequisite: ECON 201 and 202 or equivalents, or instructor permission.

Credits: 3