Jan 15, 2025  
Undergraduate Record 2012-2013 
    
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Undergraduate Record 2012-2013 [ARCHIVED RECORD]

NCBM 279 - Strategic Media Relations

Discusses how to access traditional media and new media influencers. Examines what makes a story mediable and how to prepare an organization’s spokespeople to deliver effective messages. Explores the benefits and risks of engaging with reporters and how to effectively manage the process.



Credits: 0