Jan 18, 2025  
Graduate Record 2011-2012 
    
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Graduate Record 2011-2012 [ARCHIVED RECORD]

PSMT 6070 - Social and New Media eMarketing

Explores how new media is being used to create relationships, market products and services, engage key audiences, create brand awareness, and drive loyalty. Covers techniques such as social networking, wiki’s, widgets, blogging, podcasting, webcasting, social bookmarking, mobile marketing, and mashups.



Credits: 3