Dec 03, 2024  
Undergraduate Record 2007-2008 
    
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Undergraduate Record 2007-2008 [ARCHIVED RECORD]

COMM 454 - Marketing Analysis

The second course in Marketing Research. Focuses on analysis necessary for understanding primary and secondary research. Covers data mining techniques and multivariate statistics, including MDS, Factor, Cluster and Discriminate Analysis. (Y)

Prerequisites & Notes
Prerequisite: Fourth-year Commerce standing or instructor permission.

Credits: 3