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Feb 06, 2025
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Undergraduate Record 2005-2006 [ARCHIVED RECORD]
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ISBU 351 - Fundamentals of Marketing Introduction to marketing principles and activities in both profit and non-profit enterprises, from the conception of goods and services to their consumption. Participants study consumer behavior as well as ethical, environmental, and international issues in marketing. (SI)
Prerequisites & Notes Prerequisite: ECON 201 and 202 or equivalents, or instructor permission.
Credits: 3
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