Feb 01, 2026  
Undergraduate Record 2015-2016 
    
Undergraduate Record 2015-2016 [ARCHIVED RECORD]

McIntire School of Commerce: Concentrations, Minors, and Tracks


Return to: McIntire School of Commerce  


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Note: McIntire students must declare at least one concentration, maintain a 2.0 cumulative grade point average in all Commerce and Concentration courses to complete the B.S. in Commerce degree.  

Concentrations

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Accounting Concentration

The accounting program is designed to help students understand the role and responsibilities of accounting professionals. Graduates work as business consultants, financial managers, independent auditors, and tax advisers. McIntire’s accounting program is widely recognized as one of the country’s best, and graduates are highly sought. The program builds on the broad liberal arts background acquired during a student’s first two years at the University. It is designed to give the student both a sound general business foundation and the analytical and conceptual skills essential to an understanding of current accounting practices.

Accountants supply quantitative information to various users. Primarily financial in nature, this information is essential to decision making and control. As corporate financial managers, they also participate in financial decisions that allocate scarce resources within and among private and public organizations to achieve both economic and social goals. Equally important, accounting provides information to investors, creditors, government, and society on management’s stewardship and the effective use of an organization’s resources. Independent certified public accountants provide a wide variety of audit, tax, and consulting services to clients.

The basic requirements for the accounting concentration are COMM 3110, 3120, two courses from the following: COMM 5110, 5130, 5140, 5150, 5450, or 5460. Students seeking professional certification (e.g., certified public accountant, certified management accountant, or certified internal auditor) should consider taking COMM 5110, 5130, 5140, 5150, 5450, and 5460 as electives.

University of Virginia students who have been admitted to the McIntire School of Commerce may apply for, and be accepted to, the McIntire M.S. in Accounting degree program after completing two semesters of study as a Commerce School student, earning good grades, submitting acceptable letters of recommendation, and earning GMAT scores that indicate a capacity to do graduate work at the University. Because this is a competitive admissions process, acceptance to the program is not guaranteed but ultimately hinges on the candidate’s record of accomplishments.

The Uniform Certified Public Accountant Examination Students planning to sit for the Uniform CPA examination should determine the requirements for admission to the examination by contacting their State Board of Accountancy.

For information on admission requirements for the Certified Management Accountant (CMA) examination and/or the Certified in Financial Management (CFM) examination, contact the Institute of Management Accountants, 10 Paragon Drive, Montvale, NJ 07645-1759; 1-800-638-4427.

Third Year

Fourth Year

Two courses from the following list of electives: Credits: 6 

  • COMM 5100 - Financial Statement Analysis Credits: 3
  • COMM 5130 – Advanced Financial Accounting Credits: 3
  • COMM 5140 – Strategic Cost Management Credits: 3
  • COMM 5150 – Introductory Auditing Credits: 3
  • COMM 5450 – Federal Taxation I Credits: 3
  • COMM 5460 – Federal Taxation II Credits: 3

Finance Concentration

The program in finance starts with an integrative perspective of the role of the global financial manager within the corporation, and it addresses the manner in which finance interacts with the other business disciplines in performing core functions of financial planning and control, analyzing investment alternatives, and raising funds. Students of finance also study the valuation and application of equity, fixed income, and derivative securities, foreign exchange and commodities markets, and the functions of financial institutions. Emphasis is placed on a strong understanding of both the core concepts and the analytical methods of finance. The program is designed to meet the needs of students who look forward to specialized careers including investment banking, consulting, corporate finance, investment management, and trading.  International financial topics are incorporated throughout the finance concentration. Students concentrating in finance are required to complete COMM 3110, 3720, 3721, 4710 and at least one specialized advanced course (COMM 4720 4721, 4730 or 4731).  

Third Year

Fourth Year

Information Concentration

Few businesses can survive without information technology (IT). Indeed, most organizations leverage IT as a critical and strategic resource. IT is used to collect and analyze unprecedented amounts of data at incredible speed, and it is often a main component in the most exciting product, process, and business model innovations in the modern era. Organizations need leaders with the knowledge and skills necessary to manage this amazing resource and to use it to produce business value. McIntire’s Information Technology concentration prepares students to become business analysts and consultants ready to apply their skills in project management, analytics, and leading-edge technologies to solve business problems in accounting, finance, marketing, management, entrepreneurship, and international business. Course material in the IT concentration focuses on project management, consulting, financial systems, innovation, database management, business analytics, and e-commerce. To complete the IT concentration students must take COMM 3200 (third or fourth year) plus six credits of approved IT courses from among the other three-credit courses listed below:

Third (or Fourth) Year

Fourth Year

Two courses from the following list of electives:  Credits: 6

Management Concentration

Managerial, interpersonal, and organizational skills are a necessary complement to technical skills for long-term career success and satisfaction. The management concentration in the McIntire School develops and deepens those skills through a course of study in management theory and practice. Students choose a management concentration for a variety of reasons. Some have a specific career in mind, such as consulting or entrepreneurship. Others choose management courses or a concentration to provide a balance to more technical courses of study in business. The flexibility of the management curriculum provides students with the ability to customize a program of study that meets their academic and career objectives.

Fourth Year

Three 4600- level management courses Credits: 9

Which alternatively may include:

Two 46XX-level Management courses, including the above list Credits: 6 AND

          One 464X Communication course Credits: 3

Marketing Concentration

The discipline of marketing is diverse in nature. In articulating and developing its content, it draws from the quantitative and social sciences. As such, the areas of accounting, economics, finance, law, mathematics, anthropology, psychology, sociology, and other related disciplines are used as resources for the conceptual, theoretical, and empirical underpinnings of the marketing discipline.

What product or service, and how much of it, should a company provide for its consumers? How should the product be distributed? How should the company inform consumers of the product’s existence and merits? What price should be placed on the product or service? How should the firm measure the success of its offerings in the marketplace? These and other decision areas compromise the marketing function.

Every organization, profit or non-profit, must answer these questions in one form or another. It is the purpose of the marketing program to provide the student with the necessary theories, and tools for answering these questions. The program’s objective is to make the student aware of the role of marketing in society and in the firm, where it interrelates with almost all organizational functions and influences virtually all plans and decisions.

Case analysis, discussion groups, experiential exercises, research reports, seminars, field projects, lectures, outside speakers, and the Advertising and Marketing Association (AMA), together with national marketing/advertising competitions (AAF, the American Advertising Federation competition), are all used to help students understand marketing. The marketing program is intended to meet the basic educational needs of students planning graduate study or entering profit or non-profit organizations in such areas as client relations, sales, advertising and promotion, brand management, distribution, international marketing, marketing research, marketing consulting, logistics, purchasing, product management, retailing, and positions in the service industries.

Third Year

Fourth Year

Two or more 4300- level marketing courses Credits: 6


Minors

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Entrepreneurship Minor

The Purpose The purpose of the Entrepreneurship Minor is to prepare students to play crucial roles in the new venture community—whether as founders, funders, policy makers, technologists, executives, etc.—thereby impacting positively the world in which we live and creating value of all kinds. The new venture community is defined broadly, including not only startup companies, but also new ventures operating within or launched by established firms. The program provides an education in and experience with the tools, techniques, and transformations involved in new venture development, for example: ideation and innovation, team building, product-market fit, financial and social return, and legal dynamics.  The Minor connects Entrepreneurship efforts across multiple Schools at the University of Virginia through a coordinated and collective curriculum. Within the Minor, students select one of two concentrations: Technology Entrepreneurship, offered through coursework at the School of Engineering and Applied Sciences; or Social Entrepreneurship, offered through coursework at the Batten School of Leadership and Public Policy.  Students begin the minor curriculum with Comm2610/ENTP1010 - Startup, offered through the McIntire School.

Eligibility 

The Entrepreneurship Minor is open by application each year to all University students who have completed the Startup class and whose academic requirements allow them the flexibility to complete the required 18 credits. Twelve of these credit hours would accumulate through electives taken to fulfill the requirements for a Concentration in either Technology or Social Entrepreneurship, while six of these credit hours would accumulate through the required core and capstone courses. Acceptance into and declaration of the minor does not guarantee enrollment in the courses or completion of the minor, all courses are offered on a space available basis.

Courses may not be double-counted (one course fulfilling two requirements) toward the fulfillment of the Entrepreneurship minor except in the case of Engineering School students who may double count one STS elective with the STS requirement for Engineering majors.   Engineering students may not enroll and complete both the Engineering Business Minor and the Entrepreneurship Minor.  

Curriculum Students are required to complete the following courses:

Required Courses

ENTP 1010 - Start-up Credits: 3   (Formerly listed as Comm 2559 or 2610)

Plus one course from the following, thereby initiating a concentration:

For the Social Entrepreneurship Concentration:

PPOL 3050 - Introduction to Social Entrepreneurship Credits: 3  (Formerly offered as  GDS 3050 - Introduction to Social Entrepreneurship Credits: 3  )

For the Technology Entrepreneurship Concentration:

STS 2800 - Introduction to Technology Entrepreneurship (multiple sections offered) Credits: 3

Electives - Complete three courses from the following list:

Other elective courses by approval of the Faculty Director

Capstone Options - Choose one course, either a project based or student venture based course, from the following to complete the Minor:

VARIOUS - Project-based New Ventures Courses (e.g. PPOL 4735, BME 4550, STS 4110, some only by instructor permission)

ENTP 4000 - Launch Credits: 3   (only by instructor permission) - formerly listed as COMM 4681

Leadership Minor

The Purpose The purpose of the Leadership minor is to build students’ identities and effectiveness as leaders by transforming their thinking and giving them the capability to influence others. With this minor, students will be able to supplement the intellectual depth in their chosen fields of study and enhance their contributions within these fields by exercising true leadership through their work.

Eligibility  The Leadership minor begins with an application process open to students who are enrolled in COMM 2600/SOC 2600-Leadership Across the Disciplines (3 credit hours) during the spring of second year. The application process is open to all undergraduate students enrolled in that second-year courses whose academic requirements allow them the flexibility to take the required 15 credit hours. For those admitted to the program, COMM 2600/SOC 2600 constitutes the first three credit hours of the program. During this course, late in the semester, the application process begins and all student in the course are eligible to apply for the Leadership Minor Program.

The Selection Criteria In addition to a review of current leadership activities and plans, the application process will require a brief description of a proposed field project. Admission is NOT limited to students with the most leadership experience; students who have a demonstrated strong interest and potential for personal development and leadership are desired.

Curriculum Students are required to complete the following courses:

Electives In addition to the nine (9) required hours, students must complete two electives (6 credits), which may include the following courses:


Tracks

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McIntire students can choose up to two of six tracks, an area of specialty that spans across several disciplines.  These optional tracks allow students the opportunity to further specialize in an area that augments the School’s core and concentration coursework.

Advertising and Digital Media Track

Overview The Advertising and Digital Media Track is designed to teach students advanced topics in the area of advertising and all integrated marketing communications (IMC), including digital media strategy. Using the American Advertising Federation’s National Student Advertising Competition as the catalyst for hands-on learning, the emphasis of the track is to illustrate how market and consumer research lead to market understanding and consumer insights, and how these are essential for preparing a persuasive and effective IMC campaign that utilizes emerging digital technologies. Students enrolled in this track will also become proficient in Adobe Creative Suite (Photoshop, InDesign, and Illustrator) and other relevant creative software packages that will allow them to design and execute their creative concepts.

Eligibility The Advertising and Digital Media Track is open to all Commerce students whose academic requirements allow them the flexibility to take the required 12 credit hours.

The Curriculum:

Required Courses (9 credits)

Admission into Comm 4372 and 4374 is not guaranteed and is based on a student’s performance in Comm 4371 and 4373 and on his/her group peer evaluations for the fall semester.

Electives - Complete on elective listed below:

Business Analytics Track

Overview Business Analytics Track is designed to provide students with broad, interdisciplinary knowledge and skills that help managers leverage analytics to improve performance and decision-making. Students will learn practical research skills necessary to design, create, and analyze data sets as well as to report meaningful insights to diverse audiences. Students will appreciate the challenges and opportunities facing a wide array of commercial enterprises that rely on analytics to make key strategic decisions.

Eligibility The Business Analytics Track is open to all Commerce students whose academic requirements allow them the flexibility to take the required 12 credit hours.

The Curriculum:

Required Courses (9 credits)

Electives Complete one fourth-year elective listed below:

Entrepreneurship Track

Overview The Entrepreneurship Track provides a select number of Commerce students with the unique opportunity to: explore the professional processes, concepts communities and tools that facilitate new-venture success; examine the sources of financing for a new venture; evaluate a start-up’s ability to not only be financially sustainable, but also generate compelling financial and/or social returns; and apply these principles through practical application via new ventures and teams.  The coursework includes lectures, case discussions, short-form pitches and long-form presentations, viability assessments, mock negotiations,venture simulations, guest speakers, and team projects.

Eligibility The Entrepreneurship Track is open to Commerce students whose academic requirements allow them the flexibility to take the required 12 credit hours.  All interested students must successfully complete COMM 4680 Entrepreneurship (3 credit hours) during the fall semester of their fourth year. 

The Curriculum:

Required Course (6 credits)

Electives Complete 6 credits of the four electives listed below:

Global Commerce Track

Overview The Global Commerce track, a course of study spanning multiple concentration areas, is designed to provide students with a broad and interdisciplinary understanding of the global business environment, an in-depth regional perspective, and an appreciation of the challenges and opportunities facing a wide array of commercial enterprises operating within these interrelated environments. 

Eligibility The Global Commerce track is open to all Commerce students whose academic requirements allow them the flexibility to take the required 12 credit hours.  Note that courses taken to satisfy requirements of the Global Commerce track can also be used to satisfy other concentration requirements.

Required Courses (6 credits; choose two courses from the following list which must be completed in McIntire)

Elective Course (6 credits; choose from the following list):

Students are strongly encouraged to complete a study abroad experience while enrolled at the University of Virginia.

Global Commerce Scholar

Students who desire a deeper understanding of global topics can apply in the spring of their third year for the Global Commerce Scholars program, which involves successfully completing

Quantitative Finance

Overview The Quantitative Finance Track is designed to develop students’ analytical skills and prepare them for quantitatively focused careers in finance. The track is appropriate for students pursuing careers in areas such as asset/investment management, sales/trading, risk management/compliance, and financial information technology. Students will gain a better understanding of model-based decision-making using tools from a variety of areas such as economics, operations research, statistics, computer science, and information technology.

Eligibility The Quantitative Finance Track is available by application to all Commerce students whose academic requirements allow them the flexibility to take the required 12 credit hours.

Selection Criteria Students apply for admission into the track at the beginning of the spring semester of the third year. Application materials include a resume, a one-page statement of purpose and interest, and a summary of all quantitative coursework taken to date including performance. Past quantitative coursework draws from departments such as chemistry, computer science, economics, mathematics, physics, and statistics, as well as all disciplines in the School of Engineering & Applied Science. Completion of a programming class is strongly recommended. Criteria for admission include past academic performance, past quantitative background, and the statement of purpose and interest. Admission is limited to 15-20 students.

Curriculum Students are required to complete the following courses:

Required Courses

One of the following two quantitative trading-based courses must be completed:

Required Capstone

Electives

In addition to the nine (9) required credit hours, students must complete one of the following courses:

Note that admission to the track does not guarantee admission to each of the classes above. Instead, the list of electives is meant to provide a broad set of quantitative courses consistent with the objectives of the track. Courses outside of the Commerce School are appropriate for students double majoring in that particular department.

COMM 4731 and COMM 4230 can both be taken to satisfy the track’s requirements. One will satisfy the quantitative trading-based required course; the other will satisfy the elective course.

Real Estate Track

Overview The Real Estate track develops students’ understanding of real estate value and the fundamentals underlying successful investment decisions, while also offering them real-world experience through a real estate practicum course. The curriculum is designed with the philosophy that learning requires active engagement. This engagement is accomplished through the application of theory based, best analytical practices to real world problems. Focusing on a series of real world cases developed at McIntire through the efforts of alumni, friends, and students, the local commercial real estate markets is used as an active laboratory setting from which to build and test students’ analytical skill sets. Simultaneously, students’ perspectives from local to global issues are expanded through presentations of global real estate investors and developers.

Eligibility The Real Estate track is open to all Commerce students whose academic requirements allow them the flexibility to take the required 12 credit hours. Students pursuing McIntire’s Real Estate Track, make a commitment to a program of active learning which requires dealing with ambiguity as well as a commitment to our community of McIntire scholars seeking to optimize each individuals personal and professional development.

Curriculum (9 credits) (with Director’s permission 2 of the 3 courses plus an additional approved elective)

Electives students must complete one of the following 3 credit courses: