Dec 26, 2024  
Undergraduate Record 2011-2012 
    
Undergraduate Record 2011-2012 [ARCHIVED RECORD]

McIntire School of Commerce - Concentrations, Minors, and Tracks


 


Students must declare a concentration, maintain a 2.0 grade point average in all concentration courses, and complete the following courses:

Accounting

The accounting program is designed to help students understand the role and responsibilities of accounting professionals. Graduates work as business consultants, financial managers, independent auditors, and tax advisors. McIntire’s accounting program is widely recognized as one of the country’s best, and graduates are highly sought. The program builds on the broad liberal arts background acquired during a student’s first two years at the University. It is designed to give the student both a sound general business foundation and the analytical and conceptual skills essential to an understanding of current accounting practices.

Accountants supply quantitative information to various users. Primarily financial in nature, this information is essential to decision making and control. As corporate financial managers, they also participate in financial decisions that allocate scarce resources within and among private and public organizations to achieve both economic and social goals. Equally important, accounting provides information to investors, creditors, government, and society on management’s stewardship and the effective use of an organization’s resources. Independent certified public accountants provide a wide variety of audit, tax, and consulting services to clients.

The basic requirements for the accounting concentration are COMM 3110, 3120, two courses from the following: COMM 4160, 5100, 5130, 5140, 5150, 5450, or 5460. Students seeking professional certification (e.g., certified public accountant, certified management accountant, or certified internal auditor) should consider taking COMM 5100, 5130, 5140, 5150, 5450, and 5460 as electives.

University of Virginia students who have been admitted to the McIntire School of Commerce may apply for, and be accepted to, the McIntire M.S. in Accounting degree program after completing two semesters of study as a Commerce School student, earning good grades, submitting acceptable letters of recommendation, and earning GMAT scores that indicate a capacity to do graduate work at the University. Because this is a competitive admissions process, acceptance to the program is not guaranteed but ultimately hinges on the candidate’s record of accomplishments.

The Uniform Certified Public Accountant Examination Students planning to sit for the Uniform CPA examination should determine the requirements for admission to the examination by contacting their State Board of Accountancy.

For information on admission requirements for the Certified Management Accountant (CMA) examination and/or the Certified in Financial Management (CFM) examination, contact the Institute of Management Accountants, 10 Paragon Drive, Montvale, NJ 07645-1759; 1-800-638-4427.

Third Year

  • COMM 3110 - Intermediate Accounting I Credits: 3
  • COMM 3120 - Intermediate Accounting II Credits: 3

Fourth Year

  • COMM ___ Two courses from the following list of electives: Credits: 6
  • COMM 4160 – Special Topics in International Accounting Credits: 3
  • COMM 5100 - Accounting Information Systems Credits: 3
  • COMM 5130 – Introductory Auditing Credits: 3
  • COMM 5140 – Strategic Cost Management Credits: 3
  • COMM 5150 - Introductory Auditing Credits: 3
  • COMM 5450 - Federal Taxation I Credits: 3
  • COMM 5460 - Federal Taxation II Credits: 3

Finance

The program in finance presents an integrative perspective of the role of the global financial manager within the corporation, and it addresses the manner in which finance interacts with the other business disciplines in performing core functions of financial planning and control, analyzing investment alternatives, and raising funds. Students of finance also study the valuation and application of equity, fixed income, and derivative securities, foreign exchange and commodities markets, and the functions of financial institutions. Emphasis is placed on a strong understanding of both the core concepts and the analytical methods of finance. The program is designed to meet the needs of students who look forward to specialized careers including investment banking, consulting, corporate finance, investment management, and trading.  International financial topics are incorporated throughout the finance concentration. Students concentrating in finance are required to complete COMM 3110, 3720, 3721, 4710 and at least one specialized advanced course (COMM 4730 or 4720).  

Third Year

  • COMM 3110 - Intermediate Accounting I Credits: 3
  • COMM 3720 - Intermediate Corporate Finance Credits: 3
  • COMM 3721 - Intermediate Corporate Finance Lab Credits: 1

Fourth Year

  • COMM 4710 - Intermediate Investments Credits: 3

And

  • COMM 4720 - Advanced Corporate Finance Credits: 3

Or

  • COMM 4730 - Advanced Investments Credits: 3

Information Technology

Few businesses can survive without information technology (IT). Indeed, most organizations leverage IT as a critical and strategic resource. IT is used to collect and analyze unprecedented amounts of data at incredible speed, and it is often a main component in the most exciting product, process, and business model innovations in the modern era. Organizations need leaders with the knowledge and skills necessary to manage this amazing resource and to use it to produce business value. McIntire’s Information Technology concentration prepares students to become business analysts and consultants ready to apply their skills in project management, analytics, and leading-edge technologies to solve business problems in accounting, finance, marketing, management, and international business. Course material in the IT concentration focuses on project management, consulting, financial systems, innovation, database management, business analytics, and e-commerce.
 
To complete the IT concentration students must take COMM 4200 Project Management (third or fourth year) plus six credits of approved IT and Management courses from among the following three-credit courses:

  • COMM 4220 - Database Management Systems and Business Intelligence Credits: 3
  • COMM 4230 - Information Technology in Finance Credits: 3
  • COMM 4240 - Electronic Commerce and Web Analytics Credits: 3
  • COMM 4250 - Innovation and Technology Management Credits: 3
  • COMM 4270 - Information Technology Project Practicum Credits: 3
  • COMM 4290 - Selected Topics in Information Systems Credits: 3
  • COMM 4621 – Managing and Leading Credits: 3
  • COMM 4622 – The High-Performing Organization Credits: 3
  • COMM 4623 – Leading Change Credits: 3
  • COMM 4660 – Strategic Management Consulting Credits: 3

International Business

The International Business Concentration is available only for the Class of 2012 and will no longer be offered. Students graduating 2012 and beyond will have the option to complete the new Global Commerce Track.

For managers, knowledge of international business is imperative in an increasingly global business environment. The crossing of national boundaries intensifies the complexity of a business transaction given the differences between countries in accounting, banking, culture, currency, finance, governmental regulations, information systems, insurance, law, management, marketing, political systems, taxation, and transportation.

As a field of study, international business is broader in focus than the field of international trade. International business draws upon contributions from the traditional business disciplines of accounting, finance, management, information technology, and marketing. It also draws from anthropology, cultural studies, economics, geography, history, languages, law, politics, psychology, and sociology.

The required courses for a concentration in international business include COMM 4310 or 4390; 4650 or 4690 or 4821 or 4824 or 4825; and 4741 or 4742.  Students are encouraged to study abroad during the spring semester third year, summer between third and fourth year, or the fall semester of their fourth year.

Students are encouraged to study abroad in a chosen country or region.

Fourth Year

  • COMM 4310 -  Global Marketing Credits: 3

Or

  • COMM 4390 - Market Insights in Southeast Asia Credits: 3

One course from the following list:

  • COMM 4650 - Business, Politics, and Culture in the European Union Credits: 3
  • COMM 4690 –  Global Management Credits: 3
  • COMM 4821 - Managing Sustainable Development Credits: 3
  • COMM 4824 - Sustainable Development Practicum Credits: 3
  • COMM 4825 - Development Practice: NGO’s in Bangladesh Credits: 3

One course from the following list:

  • COMM 4741 –  Global Finance Credits: 3
  • COMM 4742 - International Finance and Accounting Credits: 3

Management

Managerial, interpersonal, and organizational skills are a necessary complement to technical skills for long-term career success and satisfaction. The management concentration in the McIntire School develops and deepens those skills through a course of study in management theory and practice. Students choose a management concentration for a variety of reasons. Some have a specific career in mind, such as consulting or entrepreneurship. Others choose management courses or a concentration to provide a balance to more technical courses of study in business. The flexibility of the management curriculum provides students with the ability to customize a program of study that meets their academic and career objectives.

The required courses for this concentration are three 4000-level courses, from among those in the Management area, COMM 4200 (Project Management) and COMM 4530(Negotiating for Value).

Fourth Year

  • Three 4600- level management courses Credits: 9

Which may include:

  • Comm 4200 Project Management Credits: 3
  • Comm 4330 Negotiating for Value Credits: 3
  • Comm 4821 Managing Sustainable Development Credits: 3

Only one 464X Communication course may be included.

Marketing

The discipline of marketing is eclectic in nature. In articulating, developing, and expanding its content, it draws from and interchanges with the quantitative and social sciences. As such, the areas of accounting, economics, finance, law, mathematics, philosophy, psychology, sociology, and other related disciplines are used as resources for the conceptual, theoretical, and empirical underpinnings of the marketing discipline.

What product or service, and how much of it, should a company provide for its consumers? How should the product be distributed? How should the company inform consumers of the product’s existence and merits? What price should be placed on the product or service? How should the firm measure the success of its offerings in the marketplace? These and other decision areas are part of the marketing function.

Every organization, profit or non-profit, must answer these questions in one form or another. It is the purpose of the marketing program to provide the student with the necessary concepts, theories, and background for examining these questions. The program’s objective is to make the student aware of the role of marketing in society and in the firm, where it interrelates with almost all organizational functions and influences virtually all plans and decisions.

The marketing program intends to introduce the student to the role of marketing, both in the firm and in society. Case analyses, discussion groups, experiential exercises, research reports, seminars, field projects, lectures, outside speakers, and the Advertising and Marketing Association (AMA), together with national marketing/advertising competitions (AAF, the American Advertising Federation competition), are utilized to accomplish this purpose. The marketing program is intended to meet the basic educational needs of students planning graduate study or entering profit or non-profit organizations in such areas as client relations, sales, advertising and promotion, brand management, distribution, international marketing, marketing research, marketing consulting, logistics, purchasing, product management, retailing, and positions in the service industries.
 

Third Year

  • COMM 3330 - Marketing Research Techniques Credits: 3

Fourth Year

  • Two 4300- level marketing courses Credits: 6 

Leadership Minor

The leadership minor begins in the spring of second year and the competitive application process is open to all undergraduate students enrolled in COMM 2600/SOC 2600 and whose other academic requirements allow the flexibility to accommodate the required 15 hours.

Prerequisites

The first course, open only to second-years (of any major) and offered during the spring semester, is multidisciplinary and features lectures plus cases.  The course is cross-listed in the Commerce School and Sociology and is open only to second-year undergraduates.

  • COMM 2600 - Leadership Across the Disciplines Credits: 3

Or

  • SOC 2600 - Leadership Across the Disciplines Credits: 3

Admission

Late in the semester of the prerequisite 2600 course, students interested in continuing further apply for admission to the leadership minor. In addition to a review of current leadership activities and plans, the application requires a brief description of a proposed field project. This proposal need not be detailed at this point, but we expect significant ideas and ambitious, yet viable, goals. We want the leadership field experience to be noteworthy in its scale and scope. As students plan their projects, they can identify a faculty advisor and also a mentor from outside the University.

Program Requirements

The leadership minor involves 15 credit hours, including the initial three-hour course with open enrollment followed by a selection process for admittance to the Program. Students admitted to the program then take a second required leadership course, two three-hour electives, and a three-hour practicum in the form of a field project.  The second required course is offered the following spring. Please note that this course is required and can be taken only in the spring of third year, on Tuesday evenings from 6:00 until 8:45. In this course, students engage in significant learning and experiential assignments including cases and other exercises and writing a pre-proposal for the practicum project.  In the final required phase of the minor, fourth-year students implement their projects and write personal and project assessments that include meaningful feedback from multiple sources.

This required coursework includes:

  • COMM 3610 - Learning to Lead Credits: 3
  • COMM 4881 - Leadership Practicum Credits: 3

Electives

In addition to completing the nine required hours describe above, students choose two three-hour electives. The following is a sampling of options:

  • ARAD 3100 - Principles and Practices of Arts Administration Credits: 3
  • COMM 3600 - Principles and Practice in Arts Administration Credits: 3
  • COMM 3810 - Business Ethics Credits: 3
  • COMM 4200 - Project Management Credits: 3
  • COMM 4621 - Managing and Leading Credits: 3
  • COMM 4623 - Leading Change Credits: 3
  • COMM 4640 - Advanced Managerial Communication Credits: 3
  • COMM 4821 – Managing Sustainable Development Credits: 3
  • COMM 4830 - Advanced Business Speaking Credits: 3
  • PLAC 5240 – Consensus Building, Negotiation and Mediation Credits: 3
  • PLAP 3310 - American Presidency Credits: 3
  • PPOL 5750 - Political Leadership in American History Credits: 3
  • RELG 2630 - Business, Ethics, and Society Credits
  • ROTC Leadership Courses 

Tracks

Entrepreneurship Track

Overview

The 12-hour Entrepreneurship Track at the McIntire School of Commerce provides fourth-year Commerce students with the unique opportunity to explore the entrepreneurship process, learn concepts and analytical tools that facilitate new-venture success, examine the sources of financing for a new venture, evaluate a start-up’s ability to make money and generate attractive financial and personal returns for the entrepreneur compared to alternative career options, and apply business principles through practical application with actual new venture concepts and teams.  Building on the core curriculum offered at McIntire, the coursework will include lecture, case discussions, new venture pitches, new venture viability assessments, mock negotiations, guest speakers, and team projects.

Eligibility

The Entrepreneurship Track is open to fourth year Commerce students whose academic requirements allow them the flexibility to take the required 12 credit hours.  All interested students must successfully complete COMM 4680 Entrepreneurship (3 credit hours) during the fall semester of their fourth year.  Admission to the Track is offered to a limited number of fourth-year Commerce students through a competitive application process.

Admission criteria are grades, VVA performance (on an individual basis), peer evaluation scores from COMM 4680, venture concept quality, and application essay demonstrating clarity of motivation for dedicating significant time and effort in the spring of the fourth-year to a new venture concept and the associated teamwork.

Curriculum

The Entrepreneurship Track involves 12 credit hours in four required courses, including:

COMM 4680 – Entrepreneurship COMM 4681 – Entrepreneurship Capstone Course

Two of the five electives listed below (all 3 hours)

  • COMM 4200: Project Management
  • COMM 4660: Strategic Consulting to Management
  • COMM 3790: Venture Capital
  • COMM 3330: Marketing Research
  • COMM 4330: Negotiating for Value

Global Commerce Track

Overview

The Global Commerce track, a course of study spanning multiple concentration areas, is designed to provide students with a broad and interdisciplinary understanding of the global business environment, an in-depth regional perspective, and an appreciation of the challenges and opportunities facing a wide array of commercial enterprises operating within these interrelated environments.  The Global Commerce track is composed of 12 hours of coordinated coursework (15 hours for the Global Scholar in Commerce program) and will be available beginning in the 2011-2012 academic year.

Eligibility

The Global Commerce track is open to all Commerce students whose academic requirements allow them the flexibility to take the required 12 credit hours.  Note that courses taken to satisfy requirements of the Global Commerce track can also be used to satisfy other concentration requirements.

Core Curriculum (9 hours; must be completed in Charlottesville)

COMM 4310 Global Marketing (3 hours)
COMM 4690 Global Management (3 hours)
COMM 4741 Global Finance (3 hours)

Global Commerce in Context (3 hours; Global Immersion)

Students can satisfy this requirement by completing one course from the following categories:

  1. Complete a study abroad short course offered by the McIntire School (e.g., J-Term, May Term, or Spring Break).  Here is a partial list of qualifying courses:
  • COMM 4160 Special Topics in International Accounting
  • COMM 4390 Market Insights in Southeast Asia
  • COMM 4650 Business, Politics, and Culture in the European Union
  • COMM 4742 International Finance and Accounting
  • COMM 4824 Sustainable Development Practicum
  • COMM 4825 Development Practice: Social Enterprises in Bangladesh

Or

      2.  Complete a regionally focused elective (beyond the COMM 3050 requirement) while studying abroad with one of McIntire’s global academic partners.

Or

(On an Exception basis for students who cannot complete a study-abroad course)

      3.  Complete a McIntire School of Commerce course (preferred) or a University of Virginia course with a global focus, such as:

  • COMM 3880 (Global Sustainability), COMM 4821 (Managing Sustainable Development), or another relevant McIntire School course; OR
  • A College of Arts and Sciences non-western perspective class at UVa while enrolled at the McIntire School.   Classes that meet this requirement change each semester.

An exception, generally granted only under unusual circumstances, must be approved and documented through an Exception to the McIntire Rules Petition Process available through McIntire Student Services.

Global Commerce Scholar

Students who desire a deeper understanding of global topics can apply for the Global Scholars program, which involves successfully completing COMM 4840 Global Commerce Scholar Thesis (3 credits; Spring Semester Only).

NOTE:  The Global Commerce Track will be available starting in the 2011-2012 academic year.  Students graduating in 2012 will have the option to complete the Global Commerce Track or the International Business Concentration but not both.  The International Business Concentration will be available only for the Class of 2012 and will no longer be offered after 2011-2012.

Real Estate Track

Overview

The Real Estate track is designed to develop students’ understanding of real estate value and the fundamentals underlying successful investment decisions, while also offering them real-world experience through a real estate practicum course.

Eligibility

The Real Estate track is open to all Commerce students whose academic requirements allow them the flexibility to take the required 12 credit hours. Students will apply for admission into the track after the mid-term examination in COMM 4790 and include their resume and a brief one page statement of purpose and interest. Criteria will include past academic performance, current performance in COMM 4790, and a statement of purpose and interest. Admission will be limited.

Curriculum

Once admitted, students are required to complete the following 9 credits

  • COMM 4790 - Principles of Real Estate Credits COMM 4791 - Real Estate Investment Analysis Credits
  • COMM 4792 - Commercial Real Estate Seminar: Advanced Issues and Fieldwork Credits

In addition to the nine (9) required hours, students must complete one of the following 3 credit courses:

  • COMM 4200 - Project Management Credits COMM 4330 - Negotiating for Value Credits
  • COMM 4730 - Advanced Investments Credits
  • COMM 3330 - Marketing Research Techniques Credits