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    University of Virginia
   
 
  Dec 18, 2017
 
 
    
Undergraduate Record 2006-2007 [ARCHIVED RECORD]

ISBU 351 - Fundamentals of Marketing


Introduction to marketing principles and activities in both profit and non-profit enterprises, from the conception of goods and services to their consumption. Participants study consumer behavior as well as ethical, environmental, and international issues in marketing. (SI)

Prerequisites & Notes
Prerequisite: ECON 201 and 202 or equivalents, or instructor permission.

Credits: 3