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    University of Virginia
   
 
  Nov 19, 2017
 
 
    
Undergraduate Record 2006-2007 [ARCHIVED RECORD]

COMM 457B - Advertising Campaigns


This course is designed to allow students to analyze integrated marketing communication campaigns. In addition, this course will take a critical look at strategic decisions associated with media choice as part of any integrated communication plan. The course will be taught utilizing industry experts to present via teleconferencing. Students will work on the National AAF case competition and develop a selling strategy, creative development, and media analysis. (Y)

Prerequisites & Notes
Prerequisite: COMM 457A and instructor permission.

Credits: 3