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    University of Virginia
  Feb 24, 2018
Undergraduate Record 2006-2007 [ARCHIVED RECORD]

COMM 459 - Marketing Strategy in Global Markets

A second research-oriented course in the Marketing concentration, curriculum that blends relevant classroom discussions, executive presentations, company visits, and marketing research to explore Global consumer behavior, market dynamics, and cross-cultural marketing strategies.  The course will expand some of the topics addressed in COMM 302 and 353, with special attention given to the different aspects of marketing in specific Global Markets.  (SS)   

Prerequisites & Notes
Prerequisite: Fourth-year Commerce standing or instructor permission.

Credits: 3