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    University of Virginia
   
 
  Dec 16, 2017
 
 
    
Undergraduate Record 2006-2007 [ARCHIVED RECORD]

COMM 455 - Marketing Strategy


A capstone course in marketing that emphasizes planning at the management level. Examines key concepts and issues that impact planning decisions, such as analysis of the marketing environment; formulation of strategies; and development, implementation, and control of the marketing program. Develops a comprehensive marketing plan as an integrating mechanism in the student’s marketing curriculum. May include case exercises, Internet applications, planning/strategy projects, and computer simulations. (Y)

Prerequisites & Notes
Prerequisite: Fourth-year Commerce standing or instructor permission.

Credits: 3