Apr 19, 2018  
Undergraduate Record 2006-2007 
    
Undergraduate Record 2006-2007 [ARCHIVED RECORD]

COMM 452 - Services Marketing


Examines approaches to marketing strategy, both in development and execution, employed by service industries. Illustrates concepts by using cases and analyses of specific industries. (IR)

Prerequisites & Notes
Prerequisite: Fourth-year Commerce standing or instructor permission.

Credits: 3