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    University of Virginia
   
 
  Nov 22, 2017
 
 
    
Undergraduate Record 2006-2007 [ARCHIVED RECORD]

COMM 302 - Behavioral Issues in Marketing and Management


Studies the interaction of human behaviors both within the organization and within the business environment. Discusses personal effectiveness and interpersonal skills and introduces the marketing management process. Topics include individual differences, leadership, conflict resolution, group decision making, creating high-performance teams, globalization of markets and measuring markets, consumer markets and consumer behavior, developing communication strategies, organizational markets, organization buying behaviors, market segmentation, management of products and services, the use of the Internet and other promotion tools, and marketing decision systems. (Y)

Prerequisites & Notes
Prerequisite: Third-year Commerce standing.

Credits: 4