Apr 23, 2024  
Undergraduate Record 2021-2022 
    
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Undergraduate Record 2021-2022 [ARCHIVED RECORD]

COMM 4351 - Marketing Analytics for Big Data

Effective Start Date: 03/12/2021
This course will (1) introduce a variety of big marketing data, such as social network, text, image, voice, video, and location data; (2) introduce contemporary analytic tools, such as network analysis, natural language processing, and neural networks, to analyze these data; and (3) develop strategic insights and prepare students for coveted analytics careers.

Credits: 3