Apr 18, 2024  
Undergraduate Record 2021-2022 
    
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Undergraduate Record 2021-2022 [ARCHIVED RECORD]

COMM 4371 - Strategic Brand Consulting and Communications

Effective Start Date: 08/01/2020
This course introduces students to the field of advertising and promotions and the role these play in the overall marketing program of an organization. The course covers the strategic aspects of marketing communications and the executional tactics used to carry out such strategic initiatives. Students work with a real client on a case study provided by the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC).

Credits: 3