May 25, 2024  
Graduate Record 2020-2021 
Graduate Record 2020-2021 [ARCHIVED RECORD]

BUS 5380 - Web Marketing: Building Awareness on the Internet

Examines the application of marketing principles and practices in an Internet environment. Identifies principles of marketing with a Web-based focus. Topics include changing marketing environments in an Internet society, marketing communications, management, company image, product/brand awareness, promotion and service information, e-retail and online catalogs, and pre- and-post-sales support.

Credits: 3