Aug 14, 2022  
Graduate Record 2019-2020 
Graduate Record 2019-2020 [ARCHIVED RECORD]

GBAC 7214 - Customer Analytics III

This course focuses on analytics in the digital marketing space through discussion of concepts, technologies, and tools necessary to support digital commerce. Emphasis is placed on tools and methodologies for bolstering web presence through web and search analytics. Specific topics include methods for analyzing and improving user experience, web traffic, online engagement, and conversion rates.

Credits: 1.5