Nov 29, 2023  
Undergraduate Record 2018-2019 
Undergraduate Record 2018-2019 [ARCHIVED RECORD]

COMM 4370 - Social Media Marketing Strategy & Analytics

This course examines how firms can integrate social media into their digital marketing strategy. We will focus on understanding the current social media landscape, building social media mktg strategies, & measuring their effectiveness using appropriate metrics. Students will conduct social media mktg projects to understand how to leverage social interactions that take place between companies and customers to create and/or enhance value.

Credits: 3