Nov 17, 2019  
Undergraduate Record 2018-2019 
    
Undergraduate Record 2018-2019 [ARCHIVED RECORD]

COMM 4370 - Social Media Marketing Strategy & Analytics


This course examines how firms can integrate social media into their digital marketing strategy. We will focus on understanding the current social media landscape, building social media mktg strategies, & measuring their effectiveness using appropriate metrics. Students will conduct social media mktg projects to understand how to leverage social interactions that take place between companies and customers to create and/or enhance value.



Credits: 3