Dec 08, 2019  
Undergraduate Record 2018-2019 
    
Undergraduate Record 2018-2019 [ARCHIVED RECORD]

CONC 103 - Marketing


Students will be exposed to such essential concepts as the marketing mix and consumer decision-making process, and will come to understand key factors influencing consumers’ purchasing decisions. The marketing segment is designed to ensure that students attain a firm understanding of the demands of the marketplace and how companies can position their products for success.



Credits: 0