May 24, 2024  
Undergraduate Record 2018-2019 
Undergraduate Record 2018-2019 [ARCHIVED RECORD]

COMM 4374 - Integrated Marketing Communications Campaigns - Media Lab

This course focuses on the techniques and database used by media agencies to develop a media plan in a rapidly changing and increasingly digital media landscape. The course also builds upon and utilizes the software skills learned in Comm 4373.

Credits: 1.50