Jun 13, 2024  
Undergraduate Record 2018-2019 
Undergraduate Record 2018-2019 [ARCHIVED RECORD]

COMM 4360 - Independent Study in Marketing Data and Analyses

This course will have a strong marketing research quantitative analysis component to it, and will involve examining data from the UVa Admission Office. The course will have the following deliverables: meet with the client; determine the information sought within the confines of their data; obtain the data and organize data; analyze the data; prepare a written report; give a verbal presentation of the findings to the client. Prerequisites: Completion of COMM 3330, 3030, and 3060; SQL training (preferred); 4th Year Commerce, instructor permission.

Credits: 3