Apr 18, 2024  
Undergraduate Record 2018-2019 
    
Catalog Navigation
  Catalog Home
  University of Virginia
  Board of Visitors and University Administration
  Admission
  Academic Calendar
  Dining, Housing, and Tuition & Fees
  Financial Aid
  University Regulations
  Programs and Degrees Offered
  Course Numbering Information
  College of Arts & Sciences
  School of Architecture
  McIntire School of Commerce
  Curry School of Education and Human Development
  School of Engineering and Applied Science
  Frank Batten School of Leadership and Public Policy
  School of Nursing
  School of Continuing and Professional Studies
  ROTC
  Programs
  Course Descriptions
  Additional Academic Opportunities
  Student Services
  Archived Records
HELP
Undergraduate Record 2018-2019 [ARCHIVED RECORD]

NCBM 123 - Branding Through Public Relations

Examines the role of public relations in defining, advancing and defending the institutional brand. Reviews the brand imperative as a driver of effective PR within the organization. Examines two basic components of brand and their implications for PR strategy and direction. Explores the PR role in institutionalizing the brand, and three operational elements of brand that define PR practice.



Credits: 0