Apr 23, 2024  
Undergraduate Record 2018-2019 
    
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Undergraduate Record 2018-2019 [ARCHIVED RECORD]

NCBM 111 - Strategic Planning and Public Relations Campaigns

Examines how to effectively develop a strategic public relations (PR) plan while developing a comprehensive PR campaign. Reviews the use of strategic plans as essential components for achieving tangible results and success. Introduces issues and concepts that guide an effective and influential PR plan. Explores how to assess situations; define objectives; identify audiences; and create metrics.



Credits: 0