Dec 11, 2023  
Undergraduate Record 2018-2019 
Undergraduate Record 2018-2019 [ARCHIVED RECORD]

COMM 4372 - Integrated Marketing Communications Campaigns

This course exposes students to the best practics of an Integrated Marketing Communications (IMC) campaign and has them create their own campaign for the National Student Advertising Competition’s (NSAC) national client. Students are also exposed to the strategic media planning process which is an important part of any IMC plan.

Credits: 3