Jan 24, 2020  
Undergraduate Record 2018-2019 
    
Undergraduate Record 2018-2019 [ARCHIVED RECORD]

COMM 3330 - Marketing Research Techniques


The basic objective of this course is to develop a general understanding of research methodology as a prerequisite to the intelligent use of research results in marketing management. Thus, the course is designed to provide an introductory background that enables the student to evaluate the potential value of proposed research and to assess the relevance, reliability, and validity of existing research. This research-evaluation ability requires knowledge of the language and techniques of marketing research, including research designs, data collection instruments, sample designs, and varieties of data analysis. Prerequisite: Second-semester, third-year Commerce standing or permission of instructor.



Credits: 3