Apr 20, 2024  
Graduate Record 2017-2018 
    
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Graduate Record 2017-2018 [ARCHIVED RECORD]

GCOM 7661 - Consumer Behavior Across the Globe

This course will explore the process of consumer decision-making and its determinants, and the resulting implications for marketing strategy. Concepts and theories covered in this course are essential for consumer analysis and development of effective marketing strategies. In addition, the course will develop understanding of consumer behavior by exploring theoretical concepts borrowed from fields such as psychology, sociology, and economics.



Credits: 3