Apr 20, 2024  
Graduate Record 2017-2018 
    
Catalog Navigation
  Catalog Home
  University of Virginia
  Board of Visitors and University Administration
  Academic Calendar
  University Regulations
  Dining, Housing, & Tuition & Fees
  Financial Aid
  Programs and Degrees Offered
  Course Numbering Information
  Graduate School of Arts & Sciences
  Graduate School of Architecture
  Darden Graduate School of Business Administration
  Graduate School of Commerce
  Curry School of Graduate Education
  School of Graduate Engineering and Applied Science
  School of Law
  School of Medicine
  Frank Batten School of Leadership and Public Policy
  School of Graduate Nursing
  School of Continuing and Professional Studies
  Centers and Institutes
  Course Descriptions
  Additional Academic Opportunities
  Student Services
  Archived Records
HELP
Graduate Record 2017-2018 [ARCHIVED RECORD]

GCOM 7150 - Consumer Behavior and Pricing Strategies

Consumer Behavior and Pricing Strategy integrates our understanding of consumers from research in marketing, psychology, and behavioral economics. We will take the perspective of a marketing manager and employ this knowledge to develop, execute, and implement effective marketing strategies. Prerequisite: M.S. in Commerce students only



Credits: 4