Apr 18, 2024  
Graduate Record 2017-2018 
    
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Graduate Record 2017-2018 [ARCHIVED RECORD]

GCOM 7140 - Customer Analytics

GCOM 7140 is a research-oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty.



Credits: 3