Dec 02, 2023  
Undergraduate Record 2017-2018 
    
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Undergraduate Record 2017-2018 [ARCHIVED RECORD]

STS 2720 - Marketing for Engineers

This course will provide engineers with an introduction to all facets of marketing, including creating compelling brands, working with media, and the role of product marketing. Students will also learn how the principles of marketing are applied in a variety of roles, such as personal brands in consulting and products within large companies.



Credits: 3