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Mar 28, 2024
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Undergraduate Record 2017-2018 [ARCHIVED RECORD]
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COMM 4374 - Integrated Marketing Communications Campaigns - Media Lab This course focuses on the techniques and database used by media agencies to develop a media plan in a rapidly changing and increasingly digital media landscape. The course also builds upon and utilizes the software skills learned in Comm 4373.
Credits: 1.5
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