May 23, 2024  
Undergraduate Record 2017-2018 
    
Undergraduate Record 2017-2018 [ARCHIVED RECORD]

STS 4810 - New Product Development


Provides overview of business considerations required to commercialize new products. Included is an understanding of the business structure, processes, vocabulary, product lifecycle, organizational capabilities and financial/analytical tools, as well as the challenge of leadership in meeting diverse expectations of internal and external stakeholders. Taught with lectures, case studies and experiential projects. Prerequisites: Business Minor & Fourth year standing.



Credits: 3