Apr 25, 2024  
Undergraduate Record 2017-2018 
    
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Undergraduate Record 2017-2018 [ARCHIVED RECORD]

NCBM 218 - Getting Social: How Social Media is Revolutionizing PR

Examines how the strategic combination of social media and traditional public relations tactics can be used to promote an organization’s image, share its messages and build its brand. Explores the latest technology, best practices and social media’s role in the marketing mix through a case study approach.



Credits: 0