Aug 09, 2022  
Undergraduate Record 2017-2018 
    
Undergraduate Record 2017-2018 [ARCHIVED RECORD]

ECON 4390 - The Economic Theory of Advertising


Course deals with theories explaining the nature of advertising, and evaluates market performance in this industry, using Game Theory and Oligopoly Theory. Calculus will be used extensively. Prerequisite: STAT 2120 or equivalent, ECON 3010 or 3110, and MATH 1220 or 1320.



Credits: 3