Apr 19, 2024  
Undergraduate Record 2017-2018 
    
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Undergraduate Record 2017-2018 [ARCHIVED RECORD]

COMM 4371 - Advertising and Promotional Aspects of Marketing

This course introduces students to the field of advertising and promotions and the role these play in the overall marketing program of an organization. The course covers the strategic aspects of marketing communications and the executional tactics used to carry out such strategic initiatives. Students work with a real client on a case study provided by the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC).



Credits: 3