Apr 01, 2020  
Undergraduate Record 2017-2018 
    
Undergraduate Record 2017-2018 [ARCHIVED RECORD]

COMM 3040 - Strategic Value Creation


Provides an overview of corporate & global strategy, introducing frameworks for valuing companies, assessing the impact of strategic initiatives on firm value, & understanding corporate communication strategies & techniques. Topics include corporate governance, diversification, mergers & acquisitions, alliances, international market entries, DCF & relative valuation methods, corporate reputation management, investor & media relations.



Credits: 4.5