Apr 19, 2024  
Undergraduate Record 2016-2017 
    
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Undergraduate Record 2016-2017 [ARCHIVED RECORD]

ISSS 4421 - Consumer Demand and Behavior

Examines the microeconomic foundations of consumer demand analysis. Examines the psychological factors influencing consumer’s purchase decisions. Reviews methods for forecasting, measuring, and testing consumer demand.



Credits: 3