Sep 26, 2022  
Undergraduate Record 2016-2017 
Undergraduate Record 2016-2017 [ARCHIVED RECORD]

NCBM 218 - Getting Social: How Social Media is Revolutionizing PR

Examines how the strategic combination of social media and traditional public relations tactics can be used to promote an organization’s image, share its messages and build its brand. Explores the latest technology, best practices and social media’s role in the marketing mix through a case study approach.

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