May 26, 2022  
Undergraduate Record 2016-2017 
    
Undergraduate Record 2016-2017 [ARCHIVED RECORD]

NCBM 194 - Beyond Customer Satisfaction: Creating Customer Loyalty Through Experience Engineering


Explores why customers respond to well-crafted experiences that meet deep, often unconscious emotional needs. Focuses on a sophisticated methodology for finding what customers want and giving it to them. Examines ways to answer critical business questions regarding customer experience, loyalty, and preferences to create unique customer experiences.



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