Mar 18, 2024  
Undergraduate Record 2016-2017 
    
Undergraduate Record 2016-2017 [ARCHIVED RECORD]

COMM 4350 - Customer Analytics & Brand Strategy


This is a research oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty. Prerequisite: 4th Year Commerce



Credits: 3