Mar 29, 2024  
Graduate Record 2015-2016 
    
Graduate Record 2015-2016 [ARCHIVED RECORD]

GCOM 7180 - Customer Relationship Management & Value Creation in B2B Markets


The class is designed to explore how firms in B2B industries market their products and services, develop and manage strategic alliances, employ customer relationship management processes and tools, and create value in business markets. 



Credits: 3