GCOM 7170 - Social Media/Digital Marketing Strategy

Examines ways to design, develop and execute effective integrated, web, and social marketing programs. The course uses a business planning model which allows students to justify, build, and execute social and digital marketing programs with bottom line ROI. Students learn to identify and measure high value market segments, use web and social research to evaluate competitors and convince management of the value of digital and social marketing.

Credits: 3